During Super Bowl XXIX in Miami in 1995, the NFL and Dolphin Stadium started a cardboard recycling program. ''We helped identify the best way to go, the stadium bought a cardboard baler and it's been running ever since,'' Groh said. This year they were planning to add glass and aluminum beer containers. ``Unfortunately, all the beer now comes in plastic bottles, including our main sponsor, Coors, so we had to abandon that. We're looking at recycling plastics, but it won't happen this year.''This looks like a missed opportunity for the plastics and recycling sectors, and I don't understand why. The volume of bottles is fairly substantial, it should be pretty easy to get a clean stream of material, and the event is a good opportunity to reinforce to the world media that plastic is recyclable.
Recycling letdown at the Super Bowl
Here is some disappointing news: According to this Miami Herald story that touches on some environmental themes related to this year's Super Bowl, the plastic bottles served at this year's game will not be recycled. The story quotes Jack Groh, a consultant running the environmental-related aspects of the game for the National Football League.
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