The basic cutting board kitchenware is moving more toward decorative plastic, as demonstrated by companies during the International Home & Houswares Show.
Steven Farmer, president of Counter Art based in Mooresville, N.C., showcased a new line of polypropylene cutting boards featuring intricate flower designs. Counter Art launched its Poly Works unit in late 2006 as an official brand to market plastic cutting boards.
The company knows its strength is design, and the manufacturing is handled through a joint venture in Shanghai.
``We've worked on this now for 18 months,'' Farmer said. ``We've spent an absolute fortune on creativity. We're looking for just a little leg up.''
Just a few booths down at competitor Conimar, officials were introducing boards made from rigid polyethylene.
Conimar, based in Ocala, Fla., said the printed designs are embedded under the cutting surface.
``There are so many plastic cutting boards that are solid colors,'' said Terry Putty, director of product development. ``This takes a product that was commodity and makes it design driven.''