Experts project China's demand for imported polyolefins to remain healthy, while new domestic capacity is expected to meet only about 50 percent of the demand.
Citing such market potentials, Borouge Pte Ltd., based in Abu Dhabi, is carrying out a US$3 billion expansion at its facilities in Ruwais, Abu Dhabi, and plans to take over a 176 million-pound-per-year melamine plant in Ruwais being built by Abu Dhabi National Oil Co. and AMI Agrolinz Melamine International.
``Set against commodity producers, our advanced technology enables us to be a strong player in terms of product quality and differentiated applications,'' said Marnie Woodd, acting communications manager at Borouge, adding that the polyolefin expansion will raise its capacity to 2 million tons annually. ``We also bring solutions that meet international standards to the water and gas pipe infrastructure market.''
Besides China, India will be another major growth market for Borouge. ``But we also see promising growth potential in many of the South Asian countries. Vietnam, Thailand and Malaysia are other markets that we see as developing well,'' she said.
As Asian economies evolve, demand from industrial and consumer markets is driving demand for plastics. ``People expect more,'' Woodd said, ``and so packaging is becoming more attractive and versatile with improved shelf life.''
Issues such as safety, reliability of supply and standardization are becoming more important to customers in Asia, she said.
Borouge is a joint venture by Borealis A/S and Abu Dhabi National Oil Co.