Do you know those e-mails that start: ``I have seen your company's Web site on the Internet, and I want to have a business relationship with you''?
Chero Zhang contacted RJG Inc. a few years ago - and now he's representing the company's processing training services in China.
``We met in China close to three years ago. He had found our Web site and contacted us,'' said Ken Fassett, global sales manager for Traverse City, Mich.-based RJG. ``He wanted to be associated with RJG. It's very much a matter of pride to be associated with a Western company.''
Zhang was born in north central China in a small farming community. His community sent him to a technical school, where he learned the tooling trade. When he finished, he continued his education and got a master's in business administration. That's when he contacted RJG.
``What we saw was a long-term opportunity to use his intelligence and his technical acumen to introduce our training in China,'' Fassett said.
Zhang made two trips to the United States to pursue RJG's master molding certification. Eventually, he earned Level III certification, which qualifies him to train other trainers. Zhang also translated all of RJG's course materials into Mandarin.
``This past spring, he has opened up his own training consulting company,'' Fassett said. The company is called Shenzhen Inhuake Molding Consulting Co. Ltd., and it conducts RJG-certified in-plant and public plastics processing training seminars. Both RJG and Shenzhen-based Inhuake Molding Consulting exhibited at Chinaplas in Guangzhou.
Fassett said RJG hopes to have a long-term relationship with Zhang, and could set up a joint venture with him in China as soon as 2008.
``In China, there's a big need for processing training,'' Fassett said, adding that processors are becoming more technically sophisticated at a rapid pace.
``The transformation has been easy to see from one year to the next, and it's very exciting.''