Auto supply giant Magna International Ltd. has launched an aftermarket parts division to sell directly to consumers, beginning with a booster seat for young passengers and an outdoor speaker system to coordinate with composite decking.
Magna will make the Clek booster seat with materials and processes that already are part of the company's extensive holdings, said Richard MacDonald, vice president of Magna Aftermarket Inc., during a June 5 news conference at Magna's Troy offices.
The booster seat, designed for children ages 4-8, is an outgrowth of Magna's experience in car seating, MacDonald said. Aurora, Ontario-based Magna is familiar with the integrated latching system for child safety seats that have been required on North American-built vehicles since 2002.
The seat's base is made of expanded polypropylene - compared with blow molded bases in major Clek competitors - and has injection molded arms and urethane foam padding. The seat also has a cover that can be removed and machine-washed.
The seat will be assembled at Magna's Acuna, Mexico, seating plant and goes on sale July 1.
Magna Aftermarket, based in Concord, Ontario, worked with Dow Chemical Co.'s building and construction unit to create Marcato, a flat-panel speaker integrated into the cap for the deck railing on Dow's Symmatrix composite decks.
Marcato has a PVC overmolded speaker similar to the flat speakers on car doors, lights and the decorative cap.