This past April, Mark Dziersk left his longtime post with Chicago-based product design firm of Herbst LaZar Bell Inc. to go cross town to join lagaOne80 Design. As vice president of industrial design for laga (www.laga.com), Dziersk provides strategic direction and creative horsepower for the firm, which has offices in Chicago, Cincinnati and New York City.
Dziersk has served as executive editor of the quarterly magazine Innovation, and as adjunct professor at the Rhode Island School of Design in Providence and the New England School of Art & Design in Boston. He currently is adjunct professor for the Master of Product Development Program at Northwestern University in Evanston, Ill., and was a founding member of the Design Council of the School of the Art Institute of Chicago.
A 20-year member of the Industrial Designers Society of America, Dziersk has held several leadership positions with that 3,300-member trade association, including president in 1998, and has earned the distinction of fellow at IDSA. He also has served in various council and board positions for the Association of Professional Design Firms.
Dziersk, who earned a bachelor of science degree in industrial design from the University of Michigan, has earned more than 100 U.S. product design and engineering patents and garnered numerous awards.
Founded in 1946, laga expanded significantly in April 2006 when it acquired One80 Design (www.one80design.com), a New York City-based design firm that specializes in product and package innovation for major consumer brands. The joint firms' client list today includes 3M, Clorox, Dial, Gillette, Kraft Foods, Nestle, PepsiCo and Unilever. In 1994, laga also helped create a worldwide alliance of 15 design firms called the International Design Partnership (www.idpweb.com).