The folks at Chrysler LLC are calling this their "first day." It's a good idea, to stress the company's message as it embarks on a new path, owned by Cerberus Capital Management. The company's ad campaign, "The Next Hundred Years," reinforces the idea that this is a fresh start, and the company has a solid future. Chrysler's new president is Robert Nardelli, former Home Depot Inc. CEO. (he's also a former General Electric Co. manager). Nardelli earned praise at Home Depot (he's on a list of "best managers of 2004" from BusinessWeek magazine), but he resigned from the retailer in January after coming under fire for his generous compensation package. What sort of magic can Nardelli weave at Chrysler? It will be interesting to see what changes are in store, and how Chrysler's competitors will react.
First day for new Chrysler
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