CertainTeed Corp. is halting production of its Boardwalk-brand wood-plastic composite deck and railing, the company announced in an Aug. 31 letter to customers.
The announcement comes on the heels of Valley Forge, Pa.-based CertainTeed selling its window business to Kansas City-based Ply Gem Industries Inc., citing a desire to be the No. 1 or No. 2 player in the various building products markets it serves.
``This decision was made in consideration of an oversaturated competitive landscape, intense pricing pressures, particularly in the premium [wood-plastic composite] decking segment, and a slow housing market,'' said the letter, signed by Rose Lee, vice president and general manager of CertainTeed's fence, railing and deck unit.
``In light of this decision, CertainTeed remains committed to the development and innovation of outdoor living products such as vinyl and composite fence; vinyl and composite railing; and vinyl decking,'' the letter said. ``This decision allows us to focus more effectively on these higher potential segments of our business.''
CertainTeed extrudes Boardwalk deck and railing at its plant in Jackson, Mich.
Company officials declined to comment. Economic development officials in Jackson said they have not been notified of any pending operational changes at the CertainTeed plant.
CertainTeed will continue to make Panorama composite railing and EverNew vinyl railing and decking products, the letter said.