Apparently Coca-Cola Co. finally has begun to notice the growing attention paid to the dismal recycling rate for PET bottles -- especially single-serve water -- and it has taken a big step toward addressing the problem. As we reported last week, Coke yesterday announced plans to build PET recycling plant in Spartanburg County, S.C., in a partnership with United Resource Recovery Corp. The company won plenty of attention with the news, especially the claim that this is part of a long-term plan to have 100 percent of its plastic bottles be recycled or reused. Can it be done? Well, sure, if Coke is willing to pay enough to make it worthwhile for more communities to set up PET recycling programs, or if more states add or expand deposit legislation so that all the single-serve bottles that end up in landfills now find their way to recycling plants. Coke isn't in the PET business, or the plastic bottle business, but the company has the ability to make this project work, with or without the help of the plastics industry. Obviously it makes sense to climb aboard and help them reach the goal.
Coke steps forward
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