There is little maneuvering room within the wood-plastic composite decking industry for emerging brands as the market leaders have settled in and continue to duke it out for market share.
But New London, N.C.-based Fiber Composites LLC appears to have found a way.
Parksite Plunkett-Webster is now distributing WeatherBest composite deck and railing products, after reaching an agreement with Fiber Composites in October. The deal is being understood as a win-win for both parties.
PPW, a division of Batavia, Ill.-based Parksite Group, needed a composite decking product to distribute after Trex Co. Inc. pulled the plug on its supplier agreement with the company in August.
Trex of Winchester, Va., severed the relationship after PPW agreed to distribute Azek Deck, made of cellular PVC, for Moosic, Pa.-based Azek Building Products Inc., saying it violated the terms of Trex's exclusive agreement with PPW.
PPW's Trex distribution represented about $50 million of Trex's total sales. Trex reported sales of $337 million in 2006.
That move left a huge void for another composite deck maker to fill, and Fiber Composites - the No. 2 player to Trex in the market - was eager to fill it.
Fiber Composites acquired the WeatherBest brand and a 175,000-square-foot extrusion plant from Nashville-based Louisiana-Pacific Corp. in July. Now Fiber Composites will use PPW to bolster the recent portfolio addition.
``The truth is, in any market space, there is only so much room for product,'' said Doug Mancosh, president and chief executive officer of Fiber Composites in an Oct. 12 telephone interview. ``In the end, there are maybe six brands that end up being dominant.
``The best product in the world that doesn't get distributed is not a successful business.''
Parksite Chief Executive Officer George Pattee said in a news release that the relationship signifies PPW's commitment to composite products.
PPW has 11 distribution hubs scattered throughout the U.S.