A team is organizing a 2008 Brazil design competition in conjunction with the traditional awards program of the Industrial Designers Society of America and BusinessWeek magazine.
Developers of the new program in Brazil include the Sao Paulo-based Objeto Brasil organization, which holds design seminars and workshops under Joice Joppert Leal's direction; the Rio 21 Design firm in Rio de Janeiro, headed by Celso Santos; and the Federation of Industries of the State of Sao Paulo. Media partners are Editora Globo SA's monthly business magazine Epoca NegÃ³cios and Grupo Estado newspaper O Estado de Sao Paulo.
The effort extends the reach of the IDSA-BusinessWeek annual International Design Excellence Awards competition.
IDEA/Brazil was launched at an FIESP event in September in Sao Paulo. Representing Dulles, Va.-based IDSA was Chelsea Sutula, director of the society's awards and special projects including responsibility for coordinating the popular IDEA competition, which has existed for almost three decades.
IDEA/Brazil will use the same basic format with awards in 18 categories, including the addition of a customized design contest for jewelry, a niche in which Brazil has gained distinction for original production.
More than 1,000 entries in Portuguese are anticipated, Leal said in an interview during Connecting'07 World Design Congress in San Francisco.
The top 50 will receive gold, silver and bronze awards, probably during a new IDEA/Brazil conference and exposition being planned in early May.
Also, without an additional entry fee, the winning IDEA/Brazil entries will be entered in English in the regular IDSA-organized competition for additional judging and possible recognition. A design gallery exhibit of 200 Brazil finalists is planned during the 2008 IDSA national conference in September in Phoenix.
IDSA has taken steps in recent years to expand its IDEA competition beyond the United States. The 2007 competition received 1,691 entries, up from the previous year's 1,494.