DÜSSELDORF, GERMANY (Nov. 16, 1 p.m. EST) — Swedish auxiliary equipment maker Rapid Granulator AB has expanded its Asian and South American manufacturing presence because of record turnover in the last three months.
The Bredaryd, Sweden-based firm said in an interview at K 2007 in Dusseldorf that it set up manufacturing this year in Ahmedabad, India, and SÃ£o Paolo, Brazil, in joint venture operations with local firms.
The firm has started making its equipment in both places because it wants to avoid high taxes on imports and improve delivery times and local service, said Bengt Rimark, Rapid's marketing manager.
The Indian partnership is with equipment maker Prasad Group, while the Brazilian venture is with Rax Repr Ltda. Both companies are headquartered in the cities where the joint ventures are located.
Rimark said Rapid's growth is coming across several markets, including in its home factory. The firm's Swedish operations expanded to 24-hours-a-day, seven-days-a-week production about three months ago, he said.
As well, he said the company likely will be looking for expanded space for its Shanghai manufacturing operation, which started out as a very small operation in 2002 but has since grown fivefold.
It brings in key components like rotors from Sweden but makes many of the components in China.
Prior to setting up in China, the company had problems selling there because of slow delivery times, he said.
Rimark attributed the firm's growth to expansion of its market presence in China, and to the introduction last year of its “open-hearted” model of granulators, which Rapid claims are designed to give much easier access to the rotor and cutter houses, key components during production changes.
Rapid, which employs 265 and has worldwide sales of more than 350 million Swedish kroners ($55.43 million) also said it is setting up a representative office in Beirut, Lebanon.