Congratulations to Isaac Larian, president and chief executive officer of MGA Entertainment Inc., who on Saturday was named the Ernst & Young Entrepreneur Of The Year 2007 national award winner. The awards recognize "leaders and visionaries who demonstrate innovation, financial success and personal commitment as they create and build world-class businesses." According to E&Y's news release, Larian was recognized for transforming MGA Entertainment into the largest privately held toy company in the world.
“Isaac Larian has lived the American dream. He came to this country with little, found work as a dishwasher, and through passion, focus and entrepreneurial spirit, created a thriving enterprise that has redefined the toy industry,” said James S. Turley, chairman and CEO, Ernst & Young LLP. ... Larian worked for his father's small textile business in Iran as a teenager. It was there he learned the art of negotiation. Those skills came in handy years later when he launched Micro Games of America, acting as a licensee of other company's products, including Nintendo, Power Rangers and Hello Kitty. Larian soon learned that being a licensor of products provided greater growth opportunities and he began building his company's own brands, licensing them to others. In 1998, Larian changed his company's name to MGA Entertainment, transforming the business into a full consumer entertainment products company. It currently manufactures and produces more than 20 product lines of toys and games, dolls, consumer electronics, home décor, stationary and sporting goods. MGA's products include household names such as Bratz, Yummi-Land, Storytime Collection, Rescue Pets, Miuchiz, West Coast Choppers, Market Racers and Marvel toys.In 2006, Larian joined the plastics industry when he bought Little Tikes, a top North American rotational molder.