Everyone in the plastics industry seems to want to be "green" these days, but Berry Plastics Corp. is trying a different color: pink. That's because pink is the color that denotes breast cancer awareness, and Evansville, Ind.-based Berry is signing on to help the Susan G. Komen for the Cure organization, the world's largest breast cancer organization. Berry has introduced a new brand, called "i Commit," and the first product will be a trash bag. From Feb. 1 through July 31, Berry will donate 25 cents for each specially marked package of "i Commit" bags sold, with a minimum guaranteed donation of $100,000.
“With i Commit, one of the most commonly used consumer items – trash bags – has the potential to make a dramatic difference in the fight against breast cancer,” said Ira Boots, chairman and CEO, Berry Plastics Corp. “We couldn't ask for a more worthy first partner for the i Commit program than Susan G. Komen for the Cure.” “We at Berry Plastics are in a position to make a significant difference for charities that are working hard to make a difference in the world,” Boots said. “Our philosophy is to be engaged in causes that our customers care about and causes that support people helping themselves.”Congratulations to Berry for participating in this worthy cause.