Let's call them plastic bags for newspapers that don't want to be hypocritical. GP Plastics Corp. introduced a new line of biodegradable newspaper bags at the Newspaper Association of America's Marketing Conference, being held this week in Orlando, Fla. I predict these will be a big hit -- but only if the newspaper's marketing people are reading their own editorial pages. Why? Because I see lots of newspapers giving favorable coverage to proposals to bag or tax plastic grocery bags. If papers are going to push for groceries to use degradable bags, then they'd better voluntarily start doing the same thing themselves, or else they'll be branded as hypocrites. What do you think? Will newspapers, many of them already concerned about shrinking profit margins, switch to more expensive degradable plastic carrier bags?
Will newspapers pay a premium to avoid being hypocritical?
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