Fiber Composites LLC launched its cellular PVC deck board, Sanctuary, at the International Builders' Show, and surprised some people with a product that was anything but the ``me-too'' variety.
Fiber Composites followed competitors TimberTech LLC and Trex Co. Inc. into the marketplace, but added a twist. Its new cellular PVC boards - part of its Fiberon line - feature a tropical hardwood surface appearance, similar to the company's Tropics decking.
Sanctuary launched in two colors - Ipe and Driftwood. The foamed PVC core is cellulose-free, and features capstock made from blended PVC and acrylonitrile styrene acrylate.
The profiles are grooved for hidden-fastener installation.
``The ASA is the trick for the darker colors. It took us longer than we expected,'' said Jerry Tracy, a regional manager for Fiberon, said at the International Builders' Show in Orlando.
Fiber Composites is extruding the PVC boards in-house, he said.
New London, N.C.-based Fiber Composites purchased WeatherBest decking from Louisiana-Pacific Corp. last July. Company officials also are planning to roll out cellular PVC deck board under the WeatherBest brand.