Household products molder Keter Plastics Ltd. plans to launch an incentive scheme at one of its plants to promote plastics recycling among consumers.
Keter of Herzliya will start a pilot project at its factory outlet in Yokne'am, where members of the public can hand in old plastic items in exchange for coupons enabling them to purchase new products. Keter aims to recycle the used products collected.
The company, a leading injection molder of plastics household, garden and do-it-yourself products with 28 plants across Israel, Europe and North America, plans to pay 1 Israeli shekel (about 28 U.S. cents) per kilogram of plastic supplied by the public, according to Israel's Globes news service.
Goods molded by Keter are chiefly made from polypropylene and the waste products will be processed to provide recycled raw material.
If the pilot scheme is successful, Keter intends to extend its consumer recycling program to other sites, including its molding plants. The company aims to encourage consumers to recycle more of their unwanted plastic goods instead of simply dumping them in the garbage.