Stop & Shop Supermarket Co. is deploying a hand-held port¼able shopping assistant, branded easyShop, in about 100 of its 389 stores in New England and Atlantic Coast states.
Quincy, Mass.-based Stop & Shop joined Modiv Media Inc. and Motorola Inc. to launch the next-generation Motorola MC17.
The mobile computer, housed in a polycarbonate/ABS blend, lets shoppers find items, check pricing, identify complementary products and speed up checkout.
Each sleek unit has a PocketBrowser from Motorola sub¼sidiary Symbol Technologies Inc. of Holts¼ville, N.Y., that integrates bar-code scanning, radio-frequency-identification tag reading and mobile printing. List price is $995.
The MC17 has programmable keys, a transistor liquid crystal display and rechargeable lithium-ion battery with eight-hour capacity.
Tel. 631-738-2400, fax 631-738-5990.