Dow Chemical Co. is introducing a styrene- and butadiene-based copolymer it is targeting as an ABS replacement in consumer electronics and home appliances.
At Chinaplas, held April 17-20 in Shanghai, Dow officials said the company initially will make the SB copolymer in Thailand, but could add production in Hong Kong if needed.
Midland, Mich.-based Dow officials said the material is more energy-efficient to process than ABS.
Dow officials also said they are trying to build closer ties with brand-owning companies in Asia Pacific. One key theme will be sustainability, said Peter Wong, Dow's commercial vice president of plastics for the region. Wong is based in Singapore.
While sustainability is getting more attention in Asia, with plastic bag bans in China and elsewhere, Dow officials said the debates are not as far along as in Europe or North America.
``In Asia, I think sustainability is not catching a lot of attention,'' Wong said. ``Making profits and reducing cost is what people focus on.''
Dow's entire, large Chinaplas booth focused on green themes and sustainability.