Eurotherm Inc. is on the move internationally — beefing up its sales network in the U.S. market and selling Maco controllers in Asia.
Steve Schroeder, global business development manager for plastics, said Eurotherm is emphasizing competitively priced control products that are customizable, targeted to specific companies. For example, the Maco Compact controller for injection molding machines can be easily expanded and upgraded.
“We're going to get very serious about not only bringing products to market, but to the customers directly,” Schroeder said in an interview during Chinaplas.
Schroeder said Eurotherm has sold about 500 of the Maco Compact units in China since introducing the product to the country in early 2007. Chinese processors — especially the booming automotive molding sector — need to upgrade to high-end controls on their existing machines, he said.
By July 1, the company plans to have a complete sales and service staff in India to handle Maco products, Schroeder said.
Eurotherm, based in Leesburg, Va., has been busy signing up U.S. sales representatives. Schroeder said the company now has 22 new agents under contract.