The California Film Extruders and Converters Association appointed Susan Fernandez to succeed Norma Fox as executive director.
CFECA had chosen another candidate, Kent Gates, but Gates ``was unable to start due to personal circumstances,'' said Catherine Browne, CFECA president and general manager of Crown Poly Inc. in Huntington Park, Calif. ``We may utilize Kent on specific projects in the future.'' Gates has experience working on political issues.
Fernandez of Rolling Hills, Calif., previously provided direction for a local association of architects in Southern California.
She received a bachelor's degree in business administration with emphasis on international business and marketing from Loyola Marymount University in Los Angeles.
She holds certifications in public relations, fundraising, meeting planning and event management and has worked in all areas of association management, grant writing and strategic marketing.
At a June 10 meeting in Norwalk, CFECA members welcomed Fernandez and honored Fox for her 15 years of service to the association.
Robert Bateman, president of Roplast Industries Inc. in Oroville, Calif., read portions of George Makrauer's tribute to Fox in a June 9 letter to the editor of Plastics News.
CFECA members Greg Gurewitz, Skip Nevell, Mitchell Greif, Robert Berman and Anoosheh Mostafaie attested to Fox's accomplishments in extending the association's reach, orientation and influence.