(July 3, 2008) — I was delighted to see the buzz of our industry's promotion campaign continue via your online poll asking Plastics News visitors to weigh in on the Society of the Plastics Industry's Internet-based campaign. This major initiative certainly needs the backing of the full plastics industry to be successful.
I was quite pleased to see that on the day I first saw the poll, the results showed that supporters of the SPI campaign led the nay¼sayers by 9 percentage points. But more importantly, I want to hear from the naysayers who doubt that an Internet-based promotional campaign will be effective. Or, is it that you feel a campaign of any kind will be a waste of time and money?
And I must make two points of clarification for Plastics News readers.
The two possible answers the poll offered mischaracterized the campaign in different ways: One choice characterized the campaign's target as a “broad audience” (in actuality, it will be aimed mostly at the “Millennial Generation” age bracket and a few other very select, narrow audiences); and the other choice inaccurately cast the campaign as “advertising” (in actuality, traditional paid advertising will comprise a relatively small portion of the entire effort).
Feedback from the trenches is necessary as SPI leaders design the campaign and consider implementation strategies. So keep those votes and letters coming! I look forward to hearing your opinion.
Society of the Plastics Industry Inc.