For the first time in the history of the IDEA competition, the jury bestowed two ``Best in Show'' awards. The winners Apple Inc.'s iPhone and research project SizeChina made minimal use of plastics.
* Apple of Cupertino, Calif., won three gold IDEAs. In addition to its original iPhone, Apple was honored for its design of the MacBook Air notebook computer and a wireless keyboard.
The hand-held iPhone combines the functions of a mobile phone, a widescreen iPod and internet access. Apple began commercial distribution of the iPhone with its multitouch display in June 2007 and has sold about 6 million handsets. Recently, Apple unveiled its next model, the iPhone 3G with third-generation cellular-network technology.
The computer has an anodized aluminum frame and a backlit light-emitting-diode widescreen, was introduced in January and costs $1,799-$3,908.
The $79 Apple wireless keyboard has an anodized aluminum enclosure and entered the market in August 2007. Built-in Bluetooth wireless technology enables the keyboard to secure a connection within 33 feet of a Mac computer.
* The design research project, SizeChina, used acrylic in rapid-prototyping models for use in developing a detailed digital database of head and face shapes and sizes from measurements of about 2,000 craniums in China.
The project quantified how Chinese heads are rounder than Western heads and aims to help designers create better fitting products for the Southeast Asian market.
Credit for the SizeChina project goes to the Hong Kong Polytechnic University, Hong Kong; Delft University of Technology, Delft, the Netherlands; Anthrotech Inc. of Yellow Springs, Ohio; Hong Kong Productivity Council of Hong Kong; and Sheridan College Institute of Technology and Advanced Learning in Oakville, Ontario.