LOS ANGELES Pipe extruder JM Eagle showed a new television commercial during the 2008 Summer Olympic Games.
The ad focused on a ``power of water'' theme, highlighting the role of water in people's lives and the importance of transporting it safely and efficiently.
``We felt the Olympic Games presented a good opportunity to increase awareness of the dramatic impact that water has on all of our lives,'' Neal Gordon, Los Angeles-based JM Eagle's vice president of marketing, said in a news release. ``The reality is that water has become a precious commodity in the [United States] and throughout the world that we can no longer take for granted.''
The 30-second spot debuted Aug. 9 on NBC Network Sports, which includes NBC Sports, MSNBC, CNBC and USA Network. Two of the airings were scheduled for primetime on network television, which is a first for JM, the release said.
According to Reuters, NBC Universal said it has attracted 211 million viewers for the Olympics.
Prices for TV ads varied, reported Advertising Age, a sister publication of Plastics News. ``But during the 2006 winter Olympics in Torino, advertisers paid $350,000 for a 30-second commercial, according to Nielsen Media Research,'' the publication wrote.