A 4-year-old Mexican rotational molder is leading efforts to change public attitudes toward garbage separation in Mexico.
Contenedores y Rotomoldeo SA de CV of Naucalpan, near Mexico City, has a product line of about 50 items, including medium density polyethylene bins of varying sizes for separating organic from inorganic waste.
The owners are an architect and two former employees of a defunct company whose assets the trio acquired four years ago. They've seen their sales grow by 70 percent a year, totaling about $2 million in 2008, according to Patricia Guillen CalderÃ³n, commercial director.
She and co-partner Felipe Morales were employed by the old company, whose owner, according to Guillen, failed to realize the potential of recycling and rubbish separation in Mexico and sold the business. They were joined in the project by the third partner, architect Marlene Fragoso.
Contenedores y Rotomoldeo is promoting garbage separation in schools, factories, hospitals and public transportation across Mexico, Guillen said in an interview at the Expo Plasticos Monterrey 2009 trade show.
The three partners have been encouraged by legislation in a number of Mexico's 31 states and in the federal district of Mexico City, where the Ley de Residuos SÃ³lidos (Solid Residuals Law) came into effect this year. The legislation is designed to force the population to separate rubbish. But applying it will be difficult, Guillen said.
Industry and private schools are where we see the biggest potential for growth in the years ahead. The schools are very worried about the waste situation in the country and also see separation as a means of generating income, which they can use to improve their facilities.
The three partners employ 35, who work seven days a week at the 21,500-square-foot facility. The business has two rotomolding machines, one from Rotoline Equipamentos Industriais Ltda. of ChapecÃ³, Brazil, and the other an Italian machine that was among the assets the trio acquired when it took over the company.
Guillen and her partners plan to buy a second factory and more equipment this year, she said. Everyone says the economic situation is dire, but we're doing very well.
The company consumes an average of 50,000-60,000 pounds of resin per month, according to Guillen. The bins are sold under the Win Tech brand. The largest and most expensive bin, which has wheels and costs about $2,000, is just over 6 feet long, 3 feet wide and about 5 feet tall. Among the cheapest bins is one that costs $34.