JSW Plastics Machinery Inc., the Corona, Calif.-based U.S. unit of Japan Steel Works Ltd., recently e-mailed its customers a letter from President Fumio Hirayama explaining its decision not to exhibit at NPE2009.
Like many businesses across the country, JSW is working to save every dollar of unnecessary expense from its budget in the wake of the economic slowdown, Hirayama said.
Knowing that we had to make sacrifices, we feel that by passing on NPE this time around, it will have a positive effect on our budget, while at the same time [allowing] us to better serve you, our customer, he said.
According to Bob Columbus, JSW's sales manager, the firm informed NPE's organizer, the Society of the Plastics Industry Inc., a few weeks ago that it would not be attending the show.
In his letter, Hirayama said that JSW is ready to introduce an injection press for molding liquid silicone rubber. The company was going to display the LSR machine at NPE.
Hirayama said that Japan Steel Works, which is more than 100 years old, is not a stranger to difficult business cycles. JSW plans to maintain its level of sales and service support for the North American market, he said.