Shirley, Mass.-based thermoformer ThermoFab Inc. is taking a creative approach to marketing its speed-to-market capabilities. The company has introduced a Thermoforming Superhero cartoon, featured in a little story on how the company can take a project from a rough sketch on a napkin to a finished product in six weeks. In a news release, company President Tom King notes that the cartoon is "a fresh, fun explanation on the process of thermoforming" and helps the company stand out from the crowd. "The ThermoFab Superhero was a fun way for us to share our personality, show how we are different, and tie it into an interesting plant tour," he said.
Introducing a Thermoforming Superhero
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