In the first half of a two-part video from PN's recent Executive Forum, Global Marketing Director Robert Schiavone of toolmaker R&D/Leverage discusses how the plastics industry needs to grasp the value of marketing. In Part 2, the firm's Creative Director Corwyn Strout shares how R&D/Leverage sold its "idea-to-tool" strategy internally and to the marketplace.
R&&D's Bob Schiavone on rebranding the future (1 of 2)
Part 1: Robert Schiavone of R&&D/Leverage on marketing.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]