That's an eye-catching headline, isn't it? But don't worry -- Liberty Enlightening the World is still made of copper clad onto a steel structure. The plastic is behind the scenes -- in two high density polyethylene towers used to cool the museum on Liberty Island and the interior space of the statue. The news release came from Delta Cooling Towers Inc., which highlights the benefits of plastic towers vs. stainless steel. (Corrosion resistance, easy transportation and installation, etc.) It's all quite promotional for the company. But I'm highlighting it in the blog today because it jumped out at me as a good example of a plastics company generating some interest in the benefits of a product that otherwise the public would never notice. That looks to me like an effective marketing effort.
Statue of Liberty upgrades to plastic
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