Officials at compounder Polymer Resources Ltd. (Booth W137045) are looking beyond the global economic slump, growing their staff and preparing to launch new product grades this year.
PRL, based inStamford, Conn., “is taking an aggressive approach,” said Bill Feldman, who replaced Greg Bruno as the firm's president June 1. Bruno will serve as a consultant to PRL.
The engineering resins compounder will add four lab and product-development personnel and three sales reps by the end of the third quarter.
“We're planting the seeds now so we can reap the rewards when the market comes back,” said Feldman, who joined PRL as an executive vice president in January after a 21-year career at LNP Engineering Plastics and successor firms GE Plastics and Sabic Innovative Plastics.
“With all the turmoil in the market, it's time to tell customers that we've been here for 35 years and we're not going away.”
NPE2009 will be held June 22-26 in Chicago.
PRL plans to launch five to 10 new grades of color compounds for semi-crystalline resins, such as nylon and polybutylene terephthalate, by the end of the year.
“There's an opportunity in that market,” Feldman said in a recent telephone interview. “We've got a good story to tell with pre-compounded color vs. masterbatch in lot-to-lot consistency.”
PRL has no current plans to add equipment at its manufacturing sites in Farmington, Conn., or Rochester, N.Y., according to Feldman.
Les Klein, who founded PRL in 1974, remains the company's chairman and sole owner.