The Society of the Plastics Industry Inc.'s $10 million social-media ad campaign is generating some attention, including this video interview posted today on AdAge.com, the Web site for our sister publication Advertising Age. SPI President and CEO Bill Carteaux explains how the ads will focus on the benefits of plastics, and how SPI will attempt to reach an audience of young people who may already have preconceived opinions against plastics. The off-camera interviewer is Robert Grace, Plastics News' editor and associate publisher -- he did the story at NPE2009 in Chicago. For more PN videos from NPE, including a similarly themed interview with American Chemistry Council's Steve Russell, check out the video page on our Web site.
Can an ad campaign make millennials love plastics?
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