A reader who noticed yesterday's post on the "$20 Per Gallon" book shared an item on another new book that has implications to all manufacturers -- including plastics processors. The book, "Cheap: The High Cost of Discount Culture," is by Ellen Ruppel Shell, a correspondent for The Atlantic Monthly. She laments how America has been transformed by consumers' relentless fixation on low price. As she explains in an interview on National Public Radio, this is not just a trend that's about Wal-Mart. Even upscale retailers and restaurant chains cater to consumers' desire for low-price deals that aren't necessary good products. Here's a statistic that Shell cites: more than 30 percent of consumer goods now are sold at a discount, because marketers know that's what they need to do to attract buyers. Is it true that no one wants to pay for quality? And what does that mean to manufacturers who are eager for consumer spending to pull them out of the recession?
The high cost of buying cheap
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