New commercial fights marine debris
Keep California Beautiful is attracting some attention with its first new public service announcement in three years, a catchy TV spot with a 1960s theme that urges people to take responsibility for the marine debris problem. The spot isn't preachy -- it tackles the subject with humor, with a group of teens singing and dancing as they trash the beach. Our sister magazine Advertising Age has featured the spot, and today The New York Times has a story about the effort. Even if you don't live in California, don't be surprised if you see the PSA. According to the NYT story, Keep California Beautiful has given the new spot to Keep America Beautiful to use in other states beaches.
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