Schoeller Arca uses video to tell its story

Video can be an effective way for companies to tell their story to prospective customers, and to the public at large. Here's a video from injection molder Schoeller Arca Systems NV of Vilsteren, the Netherlands, that explains the advantages of the company's plastic pallets. The report emphasizes a sustainability message, pointing out that plastic pallets are durable, can be reused and, eventually, recycled. Plastics News has written about Schoeller Arca before, but I haven't visited their plant. Seeing the operations on video helped drive home to me what the company does, and the size of its operation. This video is part of a "Our Planet" series hosted by Greg Gumbel. The series has been a topic of some controversy, as Gumbel recently sued the producer saying he was tricked into participating in the infomercials. With the growing use of video on the Web, many plastics companies will be looking at how they can use this tool. Some will hire production companies, and others will try making videos in-house. It's a trend worth exploring -- but make sure to do your homework.