Anna Lenzer of muckraking news organization Mother Jones has an interesting feature on Fiji Water Co. LLC, as part of a special report it has dubbed "Spin the Bottle." Plastic is only part of the story -- the feature also looks at the company's role in Fiji's economy, the health of its residents and the company's environmental performance compared to its marketing message. There's some drama, too: Lenzer reports that at one point during her visit to Fiji, police took her in for questioning. Apparently the authories were monitoring emails she was writing during her trip. Here's a bit of what she has to say about the company's iconic square-shaped PET bottles:
Nowhere in Fiji Water's glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island's faulty water supplies; the corporate entities that Fiji Water has -- despite the owners' talk of financial transparency -- set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its signature bottle is made from Chinese plastic in a diesel-fueled plant and hauled thousands of miles to its ecoconscious consumers.The Huffington Post took note of the story today, and is planning a live discussion on Aug. 17 that will bring together bottled water experts, industry representatives and critics.