This year's NPE [held June 22-26 in Chicago] was the fifth consecutive show for Pipe Coil Technology Ltd. and considered [by the firm] to be a success.
On our part, this was not purely chance: We have campaigned and communicated with our existing and prospective customers since the last NPE to ensure a positive number of connections.
Unfortunately, NPE2009 was marred and frustrated by the positioning of a competitor's booth no more than 15 feet from our booth.
Normally, this would be taken as healthy competition and a subtle reminder that we still do have competition.
On this occasion, though, we had members of the sales team from [the competitor's] booth following visitors to our booth down the aisle, and leading them back in the opposite direction to their stand — [meanwhile they were] hassling our other customers who had merely left our booth to take a phone call in the middle of discussions [with Pipe Coil Technology].
At Pipe Coil Technology, we abide by the rules and regulations set out by NPE and Society of the Plastics Industry Inc. organizers, [while] our British attitude to business also reinforces the etiquette that the rules are based around.
It adds to the aggravation when a competitor is allowed to position itself [nearby] at a later date than our registration and basically steals the hard work we have put in.
In the day and age of computerized project management, it doesn't take much to prevent this, [while] it is sad that a company has to resort to piggybacking on the success of [a competitor] in this brazen manner.
Pipe Coil Technology Ltd.