The plastics industry has launched a second recycling bin initiative in California with a collaborative program that will place recycling bins at a number of rest areas alongside California state and interstate highways.
The first bins were to be placed at a roadside rest area in Marin County, just north of the Golden Gate Bridge, on Nov. 15. More bins will be added in the last seven weeks of 2009, and in 2010, through a partnership with the American Chemistry Council, the California Department of Transportation and Keep California Beautiful.
This new partnership highlights our commitment to work with government and non-profit groups to help make our environment cleaner, Steve Russell, vice president of plastics for ACC in Arlington, Va., said in a prepared statement. Many plastics, including much of what will be collected in the new Caltrans bins, are recyclable. We know Californians want to recycle more. Plastics do not belong as litter on our roads or in our waterways.
An estimated 100 million people visit California's 87 roadside rest areas annually.
Two years ago, ACC launched a program in partnership with the California Department of Parks and Recreation and KCB that has placed more than 500 seasonal and permanent recycling bins at 19 coastal locations in the San Diego, Los Angeles, San Luis Obispo, Monterey and Santa Cruz areas. In addition, ACC partnered with the city of Woodland, Calif., in late September to place 24 recycling bins throughout that town, and has a similar partnership with the city of Brentwood, Calif.
ACC and KCB also are partnering on the Got Your Bags educational campaign in California supermarkets, which is designed to educate people on the need to reduce, reuse and recycle plastic bags. The initiative includes in-store decals, buttons worn by employees and reusable bag giveaways at supermarkets when the program is launched in a city.
The program originated as a grass-roots effort with the Mariposa County Public Works Department and the Mariposa County Unified School District. The organizations worked together on a pilot stenciling project in local supermarket parking lots.
Copyright 2009 Crain Communications Inc. All Rights Reserved.