A lot of plastics companies seem to be exploring social media these days. Interest in Twitter is growing, in addition to Facebook, LinkedIn, YouTube ... you name it. Acrilex Inc., a producer and distributor of custom-colored acrylics, announced a major social media initiative this week, include sites on Twitter, Facebook, and YouTube. The company hopes the platforms will help generate discussions on key trends with important customers including distributors and store fixture designers. On a related front, Plastics News staff reporter Rhoda Miel wrote about a new iPhone app that DuPont Co. is using to reach out to designers, to let them know about available color samples in its Corian cast acrylic product line. It takes time and effort for companies to create compelling social media sites -- I've seen plenty of blogs created by plastics companies wither after a few months, for example. Still, there are a lot of exciting things happening. Some companies -- like Acrilex -- are jumping in with both feet, while many others are just dipping a toe in the water.
Getting on board with social media
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