The North American International Auto Show is putting the press on a diet. The annual event at Detroit's Cobo Center has trimmed a day from its media previews, set for Jan. 11 and 12. In 2009, the media saw reveals of concept cars, new models and high technology future powertrains for three days -- Jan. 11-13. The three-day format has been standard for the auto show press days for at least eight years. The cutback comes as automakers trim their budgets and North American vehicle production is expected to fall well below 10 million vehicles for 2009. Two of Detroit's "Big Three" domestic automakers also spent part of 2009 in bankruptcy protection and one of them, Chrysler LLC, is now controlled by Italy's Fiat Auto SpA. Show organizers have not released a press conference schedule, but it will be reduced slightly. Interior supplier and molder Johnson Controls Inc. is not planning its normal lineup of press conferences. The company has had two separate press conferences during the past few auto shows. Thanks to our Detroit-based staff reporter Rhoda Miel for this item.
Downsizing at the Detroit Auto Show
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