A new ad campaign that highlights the quality of Chinese-made products is sure to irritate some North American manufacturers. The ads, featuring the tagline "Made in China. Made with the world," have recently starting airing on cable channel CNN. The spots were funded by a group of Chinese trade associations. The ads stress how Chinese manufacturers work hand-in-hand with foreign companies to make a variety of products -- the ad shows a pair of running shoes, an MP3 player, and other items, all with prominent "Made in China" labels. Zhang Yujing, executive vice president of the China Chamber of Commerce of Import and Export of Machinery and Electronic Products, told China's People's Daily that the Chinese trade groups want to build an image for products made in China. Others speculate that the ads could also be aimed at defusing rising trade tension, and as an attempt to rehabilitate the reputation of products made in China, following scandals over the safety of Chinese-made toys, pet food, drywall and other products. The ad agency is the Chinese arm of New York-based DDB. Thanks to the Alliance for American Manufacturing's manufacturethis.org for pointing out this item.
New ad highlights 'Made in China' products
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