Electronic gadgets introduced at this year's Consumer Electronics Show in Las Vegas are getting attention for their materials and not just the software.
At least two major introductions at the Jan. 7-10 event noted plastics used in upcoming products.
Plastic Logic Ltd. rolled out its first product, the electronic reader Que, made using the company's proprietary screen made from flexible PET sheets rather than glass. England's University of Cambridge Cavendish Labs spent 10 years developing the technology, which can produce a lighter and shatterproof reading screen, said CEO Richard Archuleta in a news release.
We wanted to highlight the optical qualities of plastic, said Caroline Fagiello of design group IDEO, who serves as Plastic Logic's acting creative director. Think of pools of black ink captured in a glass inkwell against a crisp sheet of white linen paper.
Plastic Logic is aiming the Que at business travelers who need to carry many documents. The 4-gigabyte model will hold up to 35,000 documents and can download newspapers, magazines and books.
The company will make the Que in Dresden, Germany. It will go on sale in April, starting at $649.
While Plastic Logic is a new company launching its first product, consumer electronics giant Sony Electronics Inc. is rolling out an Eco Edition version of its W series Vaio laptop that uses recycled polycarbonate/ABS and recycled PET.
The mini computer uses 20 percent post-industrial PC/ABS in the cover, palm rest and other parts. The material is scrap from CD and DVD production, the company said.
The W is also packaged in a reusable carrying case made from 100 percent recycled PET.
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