Organic LED televisions are just hitting the home electronics end market now, but carmakers already are looking at the technology for future vehicles.
Both Detroit-based General Motors Corp. and Hyundai Motor Co. of Seoul, South Korea, have debuted concept cars which use OLED technology to replace the standard instrument cluster on the dashboard.
Obviously this is looking at something for state-of-the-art technology disciples, said Clay Dean, design director for GM's Cadillac division, which introduced the XTS Platinum concept sedan at the North American International Auto Show on Jan. 12 in Detroit.
Hyundai used OLED for the instrument panel on its Blue-Will concept car.
OLEDs use films such as PET or other polyesters at the heart of a thin-screen display, which is lighter and uses less energy than traditional electronic screens. Electronics giant Sony also has shown prototypes of a flexible OLED screen that uses a plastic film for its display panel rather than glass.
That display technology may not be ready for the auto industry yet, Dean said, but design studies like the XTS concept allow them to look at the potential for bringing high-end technology into the cars and attracting consumers who already have that technology at home.
Cadillac has used the Platinum level before to launch new parts, such as LED headlights on a version of the Escalade sport utility vehicle.
In addition, interior lighting using LEDs and light pipes already have migrated from high-end vehicles like the Cadillac to family sedans and even minivans.
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