Fiber Composites LLC has changed its name to Fiberon LLC, the New London-based firm announced this week.
A top-tier player in wood-plastic composite and cellular PVC decking, Fiberon has long sold its product under the Fiberon brand name, which led to some confusion in the marketplace.
Company officials say the name change will provide more clarity and brand consistency.
“Fiberon products have achieved an unblemished reputation for innovation and reliability in the alternative decking and railing industry segment,” Fiberon CEO Doug Mancosh said in a news release. “As such, we as a company want to focus on the Fiberon brand as we expand our product line and sub-brands in a variety of building products categories.”
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