I was surprised to see The New York Times report today about "hooping": excercising with a Hula-Hoop. Then I saw the photo of Marisa Tomei. Tomei is featured prominently in the story, "Hooping Already Has Its Own Jane Fonda," which is about the "growing trend" of using Hula-Hoops as exercise equipment. (There's a Web site, and fitness videos, so it must be a trend. I wonder if there will be a Hooping magazine?) There's also a photo of an instructor teaching a morning hooping class on the beach in Santa Monica, Calif. I don't know anyone who hoops, but I imagine it is great exercise. If I had a Hula-Hoop in my office, I'm sure I'd find an excuse to use it a couple of times a day. It could also come in handy for playing ring toss. Anyway, I'm sure the celebrity endorsement is invaluable, and hooping clubs will soon be popping up all over the place. There's a lesson here for all the folks who read the Plastics Blog. If you want to get some attention for your proprietary products, just find a photogenic Academy Award winner to endorse them, put together a Web site, and give The New York Times a call... see, marketing is simple!
Celebrity + plastic product = publicity
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