The Society of the Plastics Industry Inc. believes moving NPE to Orlando, Fla., from Chicago in 2012 and 2015 will help boost business with Latin America.
Our goal is to maximize the return on investment for all attendees and to create an NPE that Latin American plastics professionals will regard as a strategically essential investment for their companies and their career advancement, said Gene Sanders, Washington-based SPI's senior vice president of trade shows and conferences, in a written statement.
According to SPI, Latin American visitors have made up 25 percent of international attendees at recent NPEs.
It noted that traveling to Chicago, which has staged the show since 1971, from Latin America and the Caribbean takes many hours and often requires one or more connecting flights.
Orlando is not only closer [than Chicago] but [is] served by nonstop flights from 12 destinations in the region.
In addition, there are direct flights from 65 Latin American and Caribbean cities to Miami, which is a one-hour flight or a four-hour drive from Orlando, SPI said in a news release.
Sanders added that the increased access to NPE for Latin Americans ... comes at a time when SPI is transforming the event, making it broader in scope and richer in technology than ever before in the six decades of NPE history.
SPI sponsored the U.S. pavilion at the four-day Plastimagen México 2010, one of Latin America's largest plastics industry trade shows.
The show was held March 23-26 in Mexico City.
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