Shoppers appreciate retailers that are clean and well-organized a fact that highlights the strong points of plastic pallets to hold goods at the grocery store, big-box store or corner gas station, an Orbis Corp. executive said at the NA2010 trade show, held April 26-29 in Cleveland.
The highest-rated attribute for a customer shopping experience was store cleanliness, said Curt Most, national pallet sales manager, citing a recent survey of supermarkets.
He gave a speech on reusable plastic pallets for retail use April 28 at the Cleveland materials-handling show. Orbis, based in Oconomowoc, Wis., is a major supplier of plastic pallets and shipping containers.
Most called the plastic pallet a versatile store fixture and marketing tool. It can be used over and over and over again.
Since pallets used for retail often must be smaller than traditional shipping pallets, the product maker, retailer and pallet supplier need to work together, according to Most.
Wood pallets do not work well for retail displays, because the lead boards can break, causing splinters and exposing nails that can damage floors and even hurt passing shoppers who bump into them, Most said.
Nails are the killer of all good merchandise. They can make it unsaleable, he said.
To explain, Most used a timely example: big displays of mulch at the home and garden store, sitting on wood pallets.
The bottom bags are always ripped and broken, which leads to waste as the retailer has to throw them away, he said.
Plastic pallets can prevent such damage to the product, and can be stored and reused again.
Plastic pallets are growing in several retail applications, such as point-of-purchase displays, end caps, free-standing island displays, seasonal displays and convenience stores, Most said.
At gas stations, they can hold products outside, from driveway salt to antifreeze, in all types of weather.
If they're on plastic it's a nice, clean environment, Most said.
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