Here's another positive sign for the North American plastics market in 2010: Toy giant Mattel Inc. has named Plastic Man as its exclusive action figure for Comic-Con International 2010.
The stretchable DC Comics superhero will be available only at Mattel's booth at the event, to be held July 22-25 in San Diego. Now in its 41st year, CCI pulls in a crowd of around 125,000 fans and industry professionals in comics and related pop culture areas, including movies, TV, animation and video games.
The exclusive figure is molded from PVC and comes with a number of accessories, including a paddle ball, flyswatter and detachable spring lower torso. Each package also contains a pair of life-size plastic goggles, just like those worn by Plastic Man.
Mattel exceeded every expectation on the execution of this figure from the accessories [and] attachments to the packaging, industry pro Daniel Pickett (who writes as Julius Marx) wrote on toy market blog Action Figure Insider. Words and pictures can not do justice to how fun of a figure this turned out to be!
The Plastic Man character has been in and out of the public eye since being created by the legendary Jack Cole in 1941. Recently, Plastic Man's star has been on the rise, as he's been featured on Cartoon Network and several related Mattel toys.
El Segundo, Calif.-based Mattel makes toys based on DC Comics characters for many major retail outlets.
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