The market for e-readers -- innovative new products including the Kindle, Que and iPad -- is already set for a major shakeout, according to Andrew S. Ross, a business columnist at the San Francisco Chronicle. Ross wrote in his column today, "Companies face difficulty in e-reader market," that the market has shifted dramatically in recent weeks, after Amazon Inc. introduced its $189 Kindle and Apple Inc. has seen big sales for its iPad. Ross points out that while some start-up companies like Plastic Logic may struggle, "virtually every name-brand high-tech company, with war chests to match, [will be] jumping into the arena." "Any big player is going to be in this emerging category, which makes it very difficult for companies like Plastic Logic," Charles Golvin, an analyst for Forrester Research in San Francisco, told Ross. E-readers seem to offer great opportunities for plastics suppliers -- but it remains to be seen which manufacturers will hitch their wagon to the best opportunities.
The market is changing fast for e-readers
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