'Majestic Plastic Bag' aimed at Calif. legislature

A video that mimics a nature channel documentary is getting attention in California, where the state Senate is preparing to vote on AB 1998, which would ban plastic bags at some retailers. The "mockumentary" is narrated by actor Jeremy Irons, and it follows the "migration" of a plastic bag from a grocery store to the Great Pacific Garbage Patch. The project was created by advertising firm DDB Los Angeles, working with Heal the Bay. DDB's Regie Miller told Advertising Age's Karen Eglof that the team wanted to create a fun video that would engage consumers. "You can lecture and scold people all you want, but these fist-shakings rarely get passed around," Miller said.