Forbes magazine has an interesting little story in its Sept. 13 issue about Ford Motor Co.'s research into car interior odors. According to the story, Ford employs five engineers "with exceptionally sensitive noses" who are focused on making sure their cars and trucks don't smell bad. In fact, their "ultimate goal," according to the story, is to find a scent that "produces a sense of well-being inside a Ford." This seems like an area where plastics materials suppliers and molders could create new products. My suggestions:
- Ford 150 trucks should smell like hot coffee and donuts, perhaps with a hint of chewing tobacco or unfiltered cigarettes.
- The Mustang should smell like Axe ... or Old Spice.
- The Fusion Hybrid should smell like granola.
- The Lincoln MKX should smell like bank lobbies and putting greens.